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Why choose an Illustrator?

One of the best uses of an illustration is as a visual “hook”. Something to quickly catch
the reader’s eye, intrigue them, and lead them deeper into the content.

About an Illustrator’s style

Illustrators generally cultivate one or two styles, that become their signature — what makes them unique. What you’re looking for in an illustrator is someone whose style is best suited to the message you’re trying to get across.

While working outside of a style (or mimicking someone else’s style) is not unheard of, when you hire an illustrator, be aware that their own personal style is inherent to their work.

About an Illustrator’s medium

Part of an illustrator’s style is dictated by the medium they work in. There are many different niches that different illustrators occupy. While some excel at large format paintings for poster reproduction, others might be more adept at vector art, acrylic paintings, or graphite.

Try and familiarize yourself with different mediums, so you can clearly communicate with the illustrator
the look and feel you’re interested in.

Sound advice donated by illustration genius, Bearskinrug